Fresh Branding.
Graphic design, web development, and branding agency in Hayle, Cornwall. Working with small to medium businesses throughout the UK.

 

Frequently Asked Questions.

What’s the difference between a logo and a brand?
A logo is simply a symbol, badge or emblem that represents a business, organisation, or individual. While a logo is a tangible thing, your brand is intangible and exists in the mind of the consumer. Your business is unique in many ways, such as attitudes, beliefs, core values, voice (style of speaking and writing), corporate colour palette, uniforms, website, and of course your logo. These factors together make up your brand. Get your brand right, and your customers will make a positive connection that breeds loyalty.

How much will a logo cost?
We have a set price of £450 for a logo design.

How much will a website cost?
This is a difficult one. Websites can vary hugely - both in size and complexity. As a guide, the design of a website will cost about £400, and to build each page will cost about £100. That means a six page site would require a budget of £1000. You’ll need to set more aside if you require ‘fancy bits’ like flash animation or content management.

I want to sell products with an online shop. Can you build one for me?
Yes, but be prepared! Ecommerce is costly when it’s done well, and the best systems are custom-built. Off-the-shelf solutions might make your shop cheaper to build, but they’re often poorly designed and crammed with extras that you’ll never need, making them confusing and time-wasting. If you really care about how your shop looks AND works, then we’d love to hear from you.

I want to be able to update my new website myself. How much will a CMS cost?
A CMS - or content management system - is a great way of keeping your site fresh, but it is costly. For a typical, small-to-medium-size website it will add about £1000 to the project cost.

Can you maintain my website for me?
Yes. We offer website maintenance at £20/hr. If you rarely need to change the information on your site, this can be a cost-effective alternative to a CMS.

Can you provide web hosting?
We don’t host sites ourselves, but we can arrange hosting for you through a quality provider.

How much will web hosting cost?
The majority of sites will need a hosting package costing about £100 each year. Very large or complicated sites will need something more beefy, but the majority of our clients don’t need that level of power.

Can you write the copy (text) to go on my new site?
Probably not! The best people to write the content for your site are professional copywriters. They will gather information from you about your business, then (using concise, jargon-free English) create high-quality copy for your web or print project. On a smaller budget, you will probably resort to writing the copy ‘in-house’, but just remember to keep it short and simple.

How long will my project take?
When we write the contract, we will make an estimate of the time it will take to complete each stage of the project. We will try to stick to this, but sometimes external factors cause delays which are unforeseeable. We will also need your input at various stages, so if you head off on holiday it’s a good idea to let us know, then we can factor it into the timescale and work around it if necessary.

My project is REALLY urgent and needs to be completed in two weeks. Will you take it on?
Normally, yes. However, these kind of jobs always require additional resources and for this reason we have to charge a premium. This depends on the individual project, but can range from 50-100% of the original fee.

Will I need to pay a deposit?
Due to the nature of our business, we require a 35% deposit up-front, and then the balance must be paid on completion of the project. There are numerous costs which must be met over the course of the project (buying stock images and illustration, web hosting and domains, etc) and of course our business overheads also need to be met. On an exceptionally long project, we may have even more payment stages.

Do you offer discounts to charities?
We assess charity projects on a case-by-case basis, and occasionally offer discounted rates. However, we prefer it when charities pull the stops out and raise enough funds to pay the going rate. This ensures a higher level of commitment to the project, and also ensures that our work is not devalued.

How big is your team?
At its simplest there’s just one - a creative director/designer. This arrangement keeps our overheads (and fees) down. When additional hands are needed on larger projects, we have a network of designers and programmers who we can call upon.